The Cowgirls Behind the Brand

Growing up on the sun-filled trails of California, Jeanne Benowitz’s life has been shaped by her profound love for horses. As a lifelong rider and cowgirl with an innate flair for good fashion, she keenly understood the need for a bag that could truly keep pace with her dynamic lifestyle. The colliding of these two worlds – western riding practicality and effortless style – sparked the idea to create a beautifully crafted handbag that was just as functional on a ride as it was chic for an evening out. Recognizing her mother's unique vision and sharing their deep passion for horses and fashion, her daughter Emily knew this exceptional concept needed to be shared with the world, leading her to join forces and bring Latigo to life.